A New Organic Chocolate in the Market

A New Organic Chocolate in the Market Situational Environment Demand/Demand Trends-Industry Trends Euromonitor (2012) reported that Mars was the market leader in 2010 by holding 47% market share and Snickers, Galaxy, Nestlà © and other international companies captured additional 30% share in the UAE; however, local companies concentrate on product diversification to increase market demand by changing customer perception; thus, the market growth has increased significantly.Advertising We will write a custom critical writing sample on A New Organic Chocolate in the Market specifically for you for only $16.05 $11/page Learn More Social and Cultural Environment Trends The culture and society of UAE presents a unique set of values and beliefs that are characterised by most of the countries of the Middle East. As an Islamic country, the values and cultures of the UAE are governed by the Islamic regulations, and so the people of the country want to eat Halal foods only. The population of the country c omprises of different nationals and ethnic groups where the actual Arabic language are used besides of English (which is popular language in business and other areas of communication). In case of the Countline Healthy Chocolate Bars, socio-cultural factors would have a great influence on the business, and the marketer would make sure that the contents of the product do not contain anything that are contrary with the Islamic values. Economic Environment and Trends Indexmundi (2012) reported that the UAE has an open economy along with economic diversification, which helps to develop the country than any other GCC member states. The economic growth based on many sectors including oil; however, the GDP of the country is $ 342.0 billion and per capita GDP estimated as $ 63,626, and the GDP growth is 5.2%, which demonstrates the current financial progress of the UAE (Indexmundi 2012); at the same time, the economy remained unchanged at the time of global financial crisis. However, the cen tral bank has designed fiscal policy to provide a sustainable way for exempting the negative influence of recession; therefore, the following figure shows more information Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Figure 1: Summary of economic status of UAE before, during, and after global recession Source: self-generated from UAE Economy Profile Economic environment is preferable to the foreign investors as the UAE has Efficient, Effective, and Globally Integrated trade Environment as a member of WTO; thus, the market of chocolate industry is too competitive due to have many competitors in this sector. Technological Environment and Trends The technological advancement of UAE is not less the advancement of the western countries, such as, the UK and the US; in addition, the use of Information technology brings huge economic success for this country particularly i n Dubai where most of the business transaction takes place; moreover, foreign investors are now more confident to start business here considering excellent progression. At the same time, technological invention will play a crucial role to develop strong supply chain manage system, promote new items, and expand business operation by preserving and producing the organic chocolate bars; however, the marketers of this will concentrate on e0commerce system in order to target customers in the global market particularly GCC countries. Demographic Environment and Trends Total population of the UAE in 2012 is more than 5,314,317 (annual growth rate 3.05%); however, 80% people among the total population comes from foreign countries particularly from third world nation to change their financial position and only 20% people are local citizens; however, the following tables give more information in this regard Advertising We will write a custom critical writing sample on A New Organic Ch ocolate in the Market specifically for you for only $16.05 $11/page Learn More Percentage Age (Year) 20.4% 0 to 14 78.7% 15 to 64 0.9% 65 and older Most of the people of the country are Muslim and the national religions of the country are Islam and the ethnicity of the UAE includes the Arabian, South Asian and some parts are European and American Figure 2: Age groups and Ethnic Group Source: self generated from Indexmundi (2012) However, the marketers of this company will target people of different culture along with children and teenagers; they will more concentrate on Dubai, Abu Dhabi, and Sharjah market because 84% of total population lives in these three Emirates (CIL, 2012 and Indexmundi, 2012). Political and Legal Environment and Trends Tarbuck Lester (2009) stated that the UAE has twofold legal framework (local and the federal judiciary); however, as a major Muslim country in the world, Islamic Shari’a law is the main source of legislat ion though civil law principles are using to mitigate or resolve the disputes; no foreign lawyer or firm permitted in the court. Therefore, the legal system of UAE comparatively harder to follow, but the policy makers have taken many initiatives like developed Dubai as a free trade zone due to have port with other facilities; however, first apply federal laws, for instance, the Companies Law, or the Civil Code (Tarbuck Lester, 2009, p.5). Moreover, the UAE is a suitable place for the business owner because there is no political clash and have a stable political system; in addition, the Emirates cooperate with each other to develop the country, which help the government to enact laws for the development of the trade and commerce, such as, regulations to control non-free zones (Tarbuck Lester, 2009). On the other hand, certainty of leadership, relationship with foreign countries, principles of good corporate governance, transparency, anti-money laundering, and flexible taxation poli cies provide investors a significant when deciding to invest or carry on business (Tarbuck Lester, 2009, p.9).Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Competitive Environment Existing Products Currently Satisfy the Same Need as Its Product There are many national and international chocolate manufacturing companies in the UAE, but they are not concentrating on the organic chocolate bars, which indicate little pressure from competitors; therefore, Countline Healthy Chocolate Bars would be unique products in this market, for instance, Mars, Nestle, and Twix brands occupied large market share in UAE, but they are not trying organic product. Competitive Evaluation Including Strengths and Weaknesses Strengths Customer perception is changing over time; Countline Healthy Chocolate Bars would experience huge success due to lack of competitors in this sector; Efficient employees, promotional plan, strategy of the company, production costs, supply chain management; More than 75% People of the UAE like chocolate bars (Euromonitor, 2012). Weaknesses Euromonitor (2012) reported that sugar and cocoa prices continued to boost in 2011, but the government had not taken any measure in this regard; Manufacturers reduce the weight of the products and sell chocolate within existing price; Customers of the UAE historically not craze to purchase chocolate, so the spend less for this product; Manufactures like to spend little for the promotional activities though the government provides incentive in some extent. Evaluation and Detailed Assessment of Marketing Mix Strategy Product The marketer of the new organic chocolate will focus on creating a product with unique taste and flavour; in addition, the marketer will try to bring out a new demand for organic chocolates among the customers of the United Arab Emirates so that the children of this region could have better health even after ingesting excessive amounts of chocolate products. As a result, the marketer feels it necessary to promote a range of healthy ingredients through the Countline Healthy Chocolate Bars, which, for example, would include some essential substances for h uman health, such as antioxidants, chromium (to control blood sugar), magnesium, theobromine (to kindle the central nervous system and appetite), tryptophan, caffeine, and flavanols (a unique blend of phytonutrients). Countline Healthy Chocolate Bars would be tremendously nutritious; it would be a snack to generate the ideal infiltrator and would be the best chocolate ever; moreover, people in all places would have excellent benefits from the product; on the other hand, the organic chocolate would not harm the environment by any means during the entire production process. The new product would contain as much antioxidant contents as a glass of red wine and would be free from chemical herbicides, fertilizers, or pesticides; however, it is notable that the phenols in the product will develop the immune system, lessen the risk of cancer, and endorse heart-health as well as promoting overall energy levels. Price The marketer of the new organic chocolate will set a general pricing struct ure based on a series of price levels for different pack sizes, which would characterise flexible and reasonable pricing based on features, customer demands, and so on. As the business would focus on making loyal customers, it would offer the product at comparatively reasonable prices in order to ensure that the customers sustain with the brand even though there are other substitutes offered by established competitors. However, low pricing strategy would be undertaken because of a number of factors, which, for example, include the following: After the economic downturn, the purchasing power of the customers had reduced, which is still at recovering stage. There are some established businesses, which offer similar or identical products. The marketer of the new organic chocolate wishes to be the cost leader in the industry in order to gain competitive advantage. It will purchase machines for the production process from the local market to reduce initial costs. Promotion The new orga nic chocolate should build strong brand image; therefore, it is important to point out its strengths through advertisements, which would assist the business to persuade the customers; in the content of the promotions, it would highlight the positive effects and emphasis on the importance of the chocolate in public health and environment. It would use print media (like newspapers and magazines), radio campaigns, online IMC, outdoor IMC, and special campaigns through the social networking sites like twitter, Hi5, and facebook for advertisements; however, it will not be feasible for the business to promote itself through TV, as it would require huge investment. Distribution The organic chocolate would be distributed to various retail stores all around the UAE to make the product easily available to the end consumers. The distribution channel should be designed to make sure that the products are into shelves of the stores at regular intervals. Reference List CIL. 2012. United Arab Emira tes Population, , mapsofworld.com/united-arab-emirates/population.html. Euromonitor. 2012. Chocolate Confectionery in the United Arab Emirates, euromonitor.com/chocolate-confectionery-in-the-united-arab-emirates/report. Indexmundi. 2012. Country Profile of the UAE, , indexmundi.com/united_arab_emirates/. Indexmundi. 2012. United Arab Emirates Population, ,indexmundi.com/united_arab_emirates/economy_overview.html. Tarbuck, A. Lester, C. 2009. Dubai’s Legal System: Creating a Legal and Regulatory Framework for a Modern Society, , lw.com/upload/pubcontent/_pdf/pub2787_1.pdf.

Qu saber de controles migratorios en interior USA

Qu saber de controles migratorios en interior USA Pocos programas son ms controversiales que el de los controles migratorios que realiza la Patrulla Fronteriza (CBP, por sus siglas en inglà ©s) en el interior de los Estados Unidos. Su finalidad es determinar el estatus migratorio de las personas que son paradas e interrogadas. Pero aunque ese es su fin principal, tambià ©n llevan a cabo labores de bà ºsqueda de drogas. De hecho, en los controles de carretera es frecuente encontrar perros entrenados para esa funcià ³n (lo que causa problemas en Nuevo Mà ©xico para las personas que utilizan marihuana con fines mà ©dicos). Dnde pueden encontrarse estos controles migratorios y fronterizos de la CBP en el interior En cualquier punto dentro de 100 millas (160 km) a contar desde la frontera, tanto la de Mà ©xico como la norteà ±a con Canad. En el caso de los estados de California, Arizona, Nuevo Mà ©xico y Texas, donde son ms frecuentes, suelen estar a una distancia mxima de 75 millas (121 km) a contar desde la là ­nea fronteriza que separa Estados Unidos de Mà ©xico. Qu tipo de controles hay en el interior del pas Por carretera Fijos, que pueden operar casi las 24 horas del dà ­a. Se encuentran ubicados principalmente en carreteras interestatales y autopistas principales (highways). Mà ³viles, tambià ©n llamados tcticos, que van cambiando de ubicacià ³n. Autobuses, trenes, estaciones de transporte La CBP puede efectuar controles tambià ©n siempre y cuando tenga lugar a menos de 100 millas de la frontera. En la actualidad este tipo de control est casi limitado a los estados del suroeste (frontera con Mà ©xico). Es decir, busca en las estaciones de tren y autobà ºs y tambià ©n se puede subir a bordo. Antes de 2011 tambià ©n era frecuente en los estados del Norte, como Washington, Michigan, Maine o Nueva York, pero en la actualidad est limitados a casos muy concretos. Qu pregunta la CBP Realizan preguntas tipo:  ¿es usted ciudadano americano? ¿hacia dà ³nde va? ¿quà © est haciendo? ¿este auto es suyo? Respuestas que se le dan Un buen nà ºmero de ciudadanos americanos se niegan a contestar ya que consideran que es un ataque a su libertad e incluso a la Cuarta Enmienda de la Constitucià ³n. Pero conviene resaltar los siguientes puntos: La Patrulla Fronteriza puede parar y, en su caso, detener Ninguna persona est obligada a hablar sobre su estatus migratorio (7 derechos del inmigrante indocumentado si es arrestado o detenido).Lo cierto es que, por ley, los residentes permanentes legales estn obligados a llevar consigo la tarjeta de residencia (green card).Los extranjeros que estn legalmente en el paà ­s deberà ­a llevar consigo un documento que lo pruebe, como el I-20 (estudiantes), pasaporte con visa reglamentaria, etc.Los que està ©n ajustando su estatus, pueden llevar una prueba de ellos. Qu sucede si un indocumentado es agarrado en un control migratorio en el interior Puede ser expulsado inmediatamente de los Estados Unidos o iniciarse u proceso de deportacià ³n. Otras formas de viajar domsticamente dentro del pas Estos son los documentos que se admiten para poder embarcar en un avià ³n para un vuelo dentro de los Estados Unidos o de salida a otro paà ­s. A tener en cuenta La CBP cuenta en la actualidad con aproximadamente 20,000 agentes en todo el paà ­s. Este programa de control fronterizo interno es muy criticado por amplios sectores de la sociedad, desde ciudadanos que sufren retrasos por estar sujetos a ellos, a defensores de las libertades civiles o de los derechos de los inmigrantes. La presidencia de Donald Trump est ocasionando  un gran impacto en asuntos migratorios, por lo que es conveniente estar informado y evitar ser và ­ctima de fraudes por parte de personas sin escrà ºpulos que se aprovechan del miedo y prometen cosas que, simplemente, no son posibles. Este es un artà ­culo informativo. No es asesorà ­a legal.

Surface engineering technology used in industry for surface Essay

Surface engineering technology used in industry for surface modification( i.e surface treatment-surface thermo-chemical tratment - Essay Example This has been made feasible because steel is strong, flexible, and durable, thus, making it a suitable material for construction. However, there are instances where some modifications have to be made to the metal to make it suitable for some types of construction. The resolve to have steel that is strong, tough, wear, and shock resistant leads engineers to manipulate the surface of the metal, leaving its inner core intact (Davis, 2003). This process is called surface hardening of steel, and it can be done in many ways. Surface hardening techniques can be grouped into two main categories; local thermal treatment and thermochemical processes. The choice of treatment to be used depends on engineering requirement s as well as commercial competition. In this section, this article presents an overview of the procedures used to harden the surface of steel. Each describes the procedures involved in the two categories. 1.1 Thermo-Chemical Processes Engineers modify the local chemical composit ion of steel at the surfaces by induction of nitrogen, carbon or both. Sometimes they may also use boron. The techniques used in this category depend on the method of heat treatment applied and can further be broken down into four subcategories: i. Pack processes such as metalizing and pack carburizing ii. Salt-bath processes such as carbonitriding (cyanide hardening) iii. Gaseous processes such as gas nitriding and gas carburizing iv. Vacuum based processes including ion nitriding, carburizing, and plasma nitriding The most salient features of these processes are the processing temperature, mechanical properties and depth of the case, as well as the service behavior of the case’s core composite. Temperature is particularly significant because it affects the level of distortion directly. 1.1.1 Nitriding This can only be done on materials that have already been hardened and tempered. It produces better results when used with a range of alloys of steel that form stable nitrides such as vanadium, aluminium, tungsten, chromium, and molybdenum. The resultant nitrides are dispersed evenly throughout the surface of steel. Figure 1: Schematic diagram of a nitriding process. The process occurs at around 540 degrees Celsius where distortion does not take place. The nitride layer on the surface of the metal makes it expand, thus creating large, compressive stresses that in turn increase surface hardness and improve fatigue strength. In addition, the process also results in steel that has a reduced friction coefficient. Nitriding is, therefore, the best method to use when developing surfaces that are intended to minimize friction such as crank shafts and ball bearings. Advantages of Nitriding 1. It is easy to control the nitrogen

United States Department of Labors Website Case Study

United States Department of Labors Website - Case Study Example It also keeps the country updated about the opportunities that you can gain in the working field. This website focus on issues like health plans for employees defines the minimum wage rates and overtime pay standard, hiring issues, current opportunities for the labor force, safety at the workplace, unemployment plans, etc. Â  All the above-mentioned features, which this website encircles, are important from the point of view of employee benefits. The minimum wage rates as stated here gives an insight to the employees that whether they are being paid fairly, or not. This minimum wage rate is of great significance to the employer too, as it helps them to retain employees. The study showed that long-term unemployment and low labor productivity are associated with low labor wages.(Mark D Partridgea, 2000). So it is better for the employer to give their employees the benefits that they deserve. Â  The unemployment plans that are mentioned on the website can be used effectively by the people who are unemployed. The unemployment plans imply only to those people in the workforce, who unemployed through no mistake of their own. There are various other eligibilities for this plan too. Â  There are various health plans given on this website which explain to the employees about their health service rights. These rights can be an inexpensive mean for the employees to remain healthy. The study shows that not just deprived health but continuous decline in health can be a major reason for retirement. (John Bounda, 1999). So it is better for the people in the workforce to avail such health facilities given by the government than to lead an unhealthy life, which can be a great loss to the employee as well as the economy. Â  This website has a separate section for the employer. In this section sufficient amount of information is stated, which can guide them about all the duties that they have as an employer.

Training Corps Essay Example for Free

Training Corps Essay My plan is to create a recruitment leaflet for my local squadron of the Air Training Corps (ATC), 578 Langley Park Sqn. I will include a list of activities, a map of the local area, for easy finding, as well as any extra information, such as website, contact numbers, email addresses etc. I will choose to use a word processor over a desktop publisher as I find them easier to use and I do not need to add backgrounds and borders to it. Also I can make it form the layout of a leaflet better in a word processor. The word processor I shall use will be Microsoft Word as I have access to it at home and school. The most important thing is that I make it attractive to the target audience (13-14 year olds). To do this I will have to find out what sort of things, that link to the ATC, do the target audience like to see. The hardware used will include an inkjet colour printer, to print in colour, scanner, to scan pictures in, and a digital camera, to take pictures to place in Analyse I have spoken to the Commanding officer and he wishes to have a leaflet made so that extra cadets could be recruited. The leaflet should be easy to understand and be found attractive to the target audience of 13-14 year olds of either sex. The information I require will be a map of the local area for the audience to locate the squadron, as well as contact telephone numbers, email addresses, and also the squadron website. To work out the most attractive type of leaflet I shall create short questionnaires for people of the target age group to answer in order to help me decide on the layout. When the leaflet is then completed it must be decided how they may be distributed among the general public. System Flowchart Design To produce my leaflet I first needed to decide the word processor that I would use. I decided to use Microsoft Word 2000 as I have access to it at home as well as at school. I decided not to use a DTP wizard such as Microsoft Publisher as I do not have easy access to them. I designed my leaflet so that it could be folded up into six sections. To do this I used the columns button at the top of the page to separate each side into three columns (Image1). Then I began gathering pictures off the internet to use in my project. The pictures I consider to be most important too the target audience are the maps (Images 2,3), which were downloaded from www. multimap. com. (Images 2,3) The front cover (Image 4) was made by layering different images from the air cadet website and adding the letters for 578sqn to be placed on the front cover over the rest of the pictures. I was able to do this by using Paint Shop Pro. (Image 4) (Image 5) For the activities section I used Word Art to create the title (Image 5) and used pictures downloaded from the squadron website to show the activities (Images 6,7,and 8). (Image 6) (Image 7) (Image 8) For the Duke of Edinborough Award section I took pictures from the official website. These included the title, different awards, and an image of an expedition (Images 9,10,and 11). (Image 9) (Image 10) (Image 11) Using Word Art, I created the title for the sport section (Image 12), which contains a list of sports in which the Air Training Corps take part. (Image 12) The final section on the Air Training Corps gives a brief summary of what the ATC is all about and gives information such as age limitations. Other information given in the leaflet include the time and days that the squadron parades and its address. Front Back Implement I had to change several things on my leaflet before I came to my final design. For instance the leaflet did contain information on Royal Air Force Stations, and aircraft. However I decided against this as it breaks the Official Secret Acts of 1911 and 1989. Other changes were more basic such as changes in fonts, pictures, etc. The leaflet will be folded in the following way: Testing I showed the leaflet to the Commanding Officer of the squadron the leaflet was for and he liked the idea and thought it was well designed, however to use the leaflet it would have to be cleared with Kent Wing HQ which would have been a lengthy and ultimately pointless process. Conclusion I conclude that the leaflet would have been successful in bringing in new recruits from the local area if it had been allowed to be given out.

Personal Narrative - Sleeping with the Enemy :: Personal Narrative Writing

Sleeping with the Enemy When I fall asleep in public, Alex informs everyone that "Bryan likes to pay money to go to sleep." His words don't stray far from the truth. I am convinced that I am afflicted, cursed, by something. I am haunted by the constant threat of unconsciousness. Glancing behind me, I see nothing, but sense the shadow that lurks. He is never very far, waiting patiently for me to drop my guard. We are very close, my shadow and I, and we know all of each others' tricks. A continuing match of wits takes place every time I step into a living room, a movie theater, a library, an automobile. The summer after high school, five buddies and I set off in a van to watch baseball games at sixteen different parks across the continent. A dream road trip for six baseball crazed dudes. During one sweltering afternoon in Philadelphia's Veterans Stadium, the game tied in late innings, I passed out completely. As a rule, chests were painted to spell out the home team as we, imposter rabid hometown fans, cheered our lungs dry. Today I was an S. As my comrades leaped to their feet following a big hit, fans in front of us turned and squinted. "Who's Phill?" they asked mockingly. The embarrassed friends just pointed at a seated snoozing S, who would later find the outline of his letter sunburned onto his chest. I snored next to probably a dozen different sets of screaming bleacher fans that summer. "Sleepy McSleepsleep" and "Permanent S" became my permanent new nicknames. Yes, I fall asleep a lot. Wherever there is a big test to study for, wherever there is a great movie I must see, wherever there is an important person I should listen to, I am there, ready to enforce my reputation and see/hear/read none of it. It's not that I don't try to maintain long stretches of consciousness, but I fight a losing war. It's like the cybernetic Borg from Star Trek. "Resistance is futile," they drone, "Classes are irrelevant. Obligations are irrelevant. Friends are irrelevant. Time of day is irrelevant. You will be one with the Borg." A terrified crewman fires phaser blasts at the oncoming machine man, but it has adapted, and continues to mindlessly approach. Suddenly it extends mechanical tentacles into the poor guy's neck, and the crewman's skin goes gray, ceasing to be human and becoming part of their Borg collective.

Managing human capital

IntroductionIn the bulk of administrations people are now the premier plus. The cognition, abilities and accomplishments have to be set up and used to the maximal consequence if the administration is to make value. Nowadays, organisations are invariably altering as a response to the concern environment with each clip being more demanding and competitory. Primary purpose for companies is to go more flexible by following a successful scheme. How the company adapts to the alteration and how prompt it happens can guarantee its topographic point within the game. Responsiveness, adaptability and flexibleness are the key. Harmonizing to, Turner, Keegan & A ; Hueman ( 2006:317 ) , for an administration to be effectual and successful, the human resource direction maps must be integrated into the assorted organizational scheme Human resources are defined as the pool of human capital under the house ‘s control in a direct employment relationship, and HR patterns are the organizational activities directed at pull offing the pool of human capital and guaranting that the capital is employed towards the fulfillment of organizational ends ( Wright et al. , 1994 ) .Hrm FunctionThe HRM Function plays the function of the taking attention of the human capital in the organisation. The HRM Function is responsible for the procedures, which allow the organisation to remain competitory on the external market and internally efficient. By and large, the function and duties of the HRM Function are defined good in theory, but the world can be different from the organisation to the organisation. The investings needed to maintain the current staff and the competition on the market normally define the resort area for the HRM Function. The HRM Function is responsible for the undermentioned countries in the organisation:RecruitmentCompensation and BenefitsPerformance ManagementTrainingReportingLeadership DevelopmentPersonal AdministrationLegal Compliant ProcessesIn recent old ages, HRM involvement has grown in the country employee ‘s ability and public presentation. Among academics public presentation assessment defined as a structured system of mensurating, measuring and act uponing an employee ‘s occupation related properties, behaviors and results to happen out what degree employee is soon executing on the occupation. ( Kramer & A ; macgraw & A ; schuler 1997 ) that is: how productive the employees are and whether they can execute more efficaciously in the hereafter it is a dynamic and multidimensional procedure ( Latham & A ; wexley 1981, Carroll & A ; schneirer 1982 ) Harmonizing to Dessler ( 2005 ) public presentation assessment is a cardinal affair in the HRM because it helps to organisations about the employee with feedback, development and inducements required assisting individual eliminate public presentation lacks or to go on to execute above par. In twenties century account of public presentation assessment has been extended new positions. Generally human resources directors say that mensurating public presentation helps to acquire information about employee ‘s demand and making but since sing public presentation assessment get an of import portion of HRM. harmonizing to Heyel â€Å" it is the procedure of measuring the public presentation and makings of the employees in footings of the demands of the occupation for which is employed for intents of disposal including arrangement, choice for publicities, supplying fiscal wagess and other actions which require differential intervention among the members of groups as distinguished from actions impacting all members equally.† ( s.Chand 2000 )From Performance Appraisal To Performance ManagementWhile the thought that assessments should better employee public presentation is already accepted and we know that it is non new. Many directors of companies set up their procedure in tree measure. They are _ of puting ends, _ preparation employees, _appraising and honoring them. During the period of procedure it calls public presentation direction. By and large public presentation direction as a procedure that back uping to company ‘s strategic purposes. All these definitions conduct that public presentation assessment takes a function in a procedure. employee ‘s ends and work are related to company ‘s end. That is why develops the employee ‘s capablenesss, and evaluates and wagess the person‘s attempt besides company ‘s benefit in new vision of human resources direction.Performance DevelopmentPerformance direction scheme is related with employee development. Purpose of public presentation direction is developing employees who are effectual in their work besides seek to better public presentation when employees are non executing every bit good as they should ( Campbell, and Lee, 1988 ; Farh, et al. , 1991 ) The feedback is a chief point which given during the public presentation rating procedure identify, employees failings every bit good as chances for accomplishment development. It is clear that the intents of en effectual public presentation direction system are link employee activities with administration ‘s strategic ends, provide valid and utile information for administrative determinations about employees and give employees utile developmental feedbackSHRMstrategic human resource direction has been defined as â€Å" the linking of human resources with strategic ends and aims in order to better concern public presentation and develop organisational civilization that surrogate invention and flexibleness â€Å" ( Siddharth Chatuvedi ) Strategic Human Resource Management ( SHRM ) is one of the most powerful and influential thoughts to hold emerged in the field of concern and direction. It is besides applied by some policy shapers at have drawn upon the thought of SHRM to advance a high public presentation workplaces and human capital direction. Research workers in the field of strategic human resource direction have emphasized that human resource ( HR ) patterns may take to higher house public presentation and be beginnings of sustained competitory advantages ( Wright, Dunford, & A ; Snell, 2001 ) . SHRM impact how organisations are changed, and how they perform. It besides affects how employees are treated, security of employment and the nature of employment. SHRM trades with organisational public presentation and systems of patterns and HRM trades with a single employee public presentation and single HRM patterns. The function of SHRM or HRM is to set up a system of HRM patterns that transforms a house ‘s employees from trade goods that provide negligible competitory advantage and average work public presentation to human assets and prolonging the heightened work motive, expanded occupation chances, and alone accomplishments, cognition and abilities. When a house is be aftering to modify or do a advancement of invention, the best applied scheme is the research-based-review that will decidedly be utile to the SHRM/HRM.Strategic HRM And Human Capital ManagementA figure of authors have argued that strategic HRM and human capital direction ( HCM ) are one and the same thing, and so the construct of strategic HRM lucifers that of the broader definition of HCM rather good as the undermentioned definition of the chief characteristics of s trategic HRM by Dyer and Holder 1998 shows5:Organisational degree – because schemes involve determinations about cardinal ends, major policies and the allotment of resources they tend to be formulated at the top.Focus – schemes are business-driven and concentrate on organizational effectivity ; therefore in this perspective people are viewed chiefly as resources to be managed toward the accomplishment of strategic concern ends.Framework – schemes by their really nature provide uniting models which are at one time wide, contingency-based and integrative. They incorporate a full complement of HR ends and activities designed specifically to suit extant environments and to be reciprocally reenforcing or interactive.Theory Applied To The SHRM/HRMThe human resource direction patterns fundamentally include the procedure of enlisting and keeping. To supply the farther apprehension, the Grounded Theory will take the SHRM/HRM to make end of employee enlisting and keeping. The application of grounded theory provides the recruiters and human resource professionals to hold a better apprehension in the employment alterations.Application Of Two ModelsA. Guest Model Of HRMThis type of theoretical account that was introduced by David Guest has six dimensions of analysis for HRM. It summarizes the HRM schemes, HRM patterns, HRM outcomes, behavior results, public presentation results, and fiscal results. The thought of this theoretical account is based on the cardinal elements of the HRM attack, such as committedness that have a direct relationship with valued concern effects.B. Compensation And WagessThis method might be usage and besides be more effectual in the employment relationships, scheme, and direction that can ensue for a better apprehension on strategic human resource direction systems. As a sort of motivational attack, employees can be more competitory hypertext transfer protocol: //ivythesis.typepad.com/term_paper_topics/2009/10/shrmhrm-models-a nd-theories.htmlMaking A High Performance WorkplaceHow Can HR Help To Implement High Performance Work Practices?HR aid to implement high public presentation work patterns by making a civilization whic is supportive of high public presentation, by act uponing attitudes ( HR can assist put up benchmarking visits to organisations which are accomplishing outstanding consequences through people ) , by planing and implementing HR procedures which support the concern scheme ( hr procedures such as wages systems need to be aligned to the new ways of working. In order to present high public presentation working there are a figure of cardinal features of high public presentation workplaces:Employees are extremely skilledEmployee motive and committedness are strongOccupations are good designed and functions fit together goodOpportunities are provided for people to take part in bettering how they do their workStrong cultural values underlie how people work together and do determinationsStructures are expeditiously organisedThe necessary tools and resources and physical environment are providedMaking this happen requires a combination of two cardinal elements on a high degree:Having a work force of gifted and motivated peopleHaving a extremely effectual system through which work is organised and people are recruited, managed and developedCardinal Stairss To Have A High Performance In WorkplaceThere are basically two parts to presenting high public presentation working. The first portion is all about seting the basic enablers in topographic po int. The 2nd is transforming how work is done to guarantee top public presentation twenty-four hours in, twenty-four hours out. First, it is of import to acquire the rudimentss in topographic point, as follows: Choice: enrolling the best people, utilizing techniques such as psychometric testing and competency-based interviewing to do certain campaigners are accurately screened Prosecuting new starting motors: supplying utile initiation with support at manus and a clear debut to ways of working and civilization Development: analysing development demands of persons and squads in footings of both proficient and ‘soft accomplishments ‘ , and supplying relevant preparation and development to run into any spreads Pay and benefits: supplying a competitory salary bundle or contract rate to procure good quality employees, with sensible warrants of employment security. Performance direction: guaranting both persons and squads as whole have clear aims and are managed consequently, honoring excellence and covering with under-performance Diverseness: holding a good mix of accomplishments, backgrounds and types of people brings a comprehensiveness of thoughts and improved problem-solving Work environment: ensuring resources are in topographic point so that the tools, equipment and installations to back up high public presentation working are in topographic point and people have what they need to make the occupation good Accurate information: holding clear informations on the both the costs of using people, who is making what and the benefits they contribute to the programme or undertaking Transforming into a high public presentation workplace requires non merely the right support systems, nevertheless, but concentrating on how people work together, in peculiar: Leadership: most people react best to leaders who connect with them and are n't hierarchal in their attack. This means acquiring ‘back to the floor ‘ and disbursement clip with people at all degrees, including frontline operators, clients, support staff and other directors. Then a clear way demands to be set and pursued smartly, presenting on promises and animating assurance in staff Team-based working: squads need to hold clear undertakings, be measured as a squad instead than persons and tantrum good with other squads. Functions within a squad should be complementary, clear and interdependent. Where these standards are met, squads are extremely effectual in presenting consequences with limited monitoring, far more so than persons working independently. Flexible constructions: understating the figure of direction degrees and differences of position has important impact on two degrees. First, lines of communicating are quicker and more fluid between whoever is taking a programme and different people presenting cardinal undertakings. Besides, with few center directors, the undertaking direction operating expenses are kept to a lower limit. Communication: seasonably, unfastened and honest communicating with all staff, avoiding a ‘need to cognize ‘ civilization, is priceless in guaranting good determinations are made and errors avoided. This is besides critical for people to experience valued, as they are in the cringle and trusted. Engagement: one of the biggest countries of chance loss in many undertakings is deficiency of engagement of squad members in determinations, be they big or little. Normally the people making the frontline undertakings are those who know best how things can be improved or made more efficient. Supplying regular unfastened forums and sometimes confidential channels to raise issues are critical to acquire people involved in doing the whole undertaking work better. Making this takes up some clip but constantly leads to break consequences and nest eggs downstream. Continuous invention: high acting workplaces are continuously happening new and more effectual ways of presenting their ends. This does n't intend eternal clip wasted navel-gazing. It does intend high quality communicating and engagement being used to good consequence – to do things work better and ever maintaining an oculus unfastened for chances. The function of the leader in enabling this is important. Good inventions need to be implemented. ‘No ‘ should be a word that is non heard often!By Alan Bourne, Chartered Occupational Psychologist 2007Example From CompaniesStarbuck ‘s, Boeing, Wal-Mart, Mc Donalds, Samsung and Turkish Airlines are leaders in their industry and have been making concern successfully. During the research on their Human Resource Management ( HRM ) , I have seen their successes are steadfastly related to their effectual and efficient HRM schemes. There are many factors in common among these five companies ‘ HRM schemes: devotednes s to employees ‘ benefits, employee preparation, a diversified work environment, publicities and wagess system, friendly and healthy workplace and outsourcing chances. Starbuck ‘s concern has been hiking twelvemonth by twelvemonth. For many people that have had Starbuck ‘s java, they may detect that Starbuck ‘s client service is outstanding. Every client is treated like a VIP and with high quality service. Starbuck ‘s provides its direction squad and employees developing to assist them better understand its concern procedure. Besides, Starbuck ‘s offers a broad scope of occupation chances for people to develop their potency. Boeing, world-famous aeroplane shaper, provides the most advanced and diversified employees benefits I have of all time known. Boeing knows handling employees liberally will convey more net incomes and competitory advantage. In add-on, Boeing provides a bright and clear calling growing way for its employees, and it will decidedly add to their assurance and attempts working at Boeing. Wal-Mart is the largest private employer of African-Americans and Hispanics in the United States. Different civilizations, backgrounds, and moralss have become Wal-Mart HRM ‘s nucleus issues. Wal-Mart embracings diverseness at all degrees in its organisation. Wal-Mart besides has an Open Door Policy in which every associate is encouraged to convey any suggestions to their supervisor. Wal-Mart ‘s advanced and effectual HRM schemes make it such a successful company. McDonalds believes that â€Å"training is the foundation of their success and vital for bettering the business† . Hourly paid staff receive on the occupation preparation, supplemented by computing machine based and other preparation methods, Management staff receive preparation at one of the company ‘s six British preparation Centres. McDonalds has a high ‘turnover ‘ of staff, proposing the enlisting scheme is inefficient. Incorrect occupation advertizement perchance leads to the entry of applications by the incorrect type of individual. Samsung ‘s scheme can be described as an attempt to systematically run into clients ‘ demands across three critical dimensions-quality, time-to-volume, and being easy to make concern with. The company is invariably altering and reinventing itself in support of these ends by design in Samsung ‘s HR direction systems. Recently the house has collected some informations about why people in high tech came to ( and stayed at ) Samsung. It was found that â€Å" interesting work † and the quality of the work environment were cardinal properties. Samsung develop a batch of classs for Samsung staff to larn, and give them chances to travel outside to larn. E.g. : The design halfway staff can travel abroad or have opportunity to work with celebrated endowments. Samsung has identified the development and care of an Extraordinary Environment as a cardinal driver in the execution of its competitory scheme. Turkey Airline is one of the market leaders in the flight industry.The Company has got jobs which include hapless communicating and deficiency of information flow between the assorted sections, headhunting of cardinal staff members by rivals, weak organizational construction, weak wages scheme and organizational civilization. To work out this issue, The company has adopted a figure of human resource direction schemes of late. At Turkish air hoses direction has created a conductive environment, with more workers engagement, calling sequence planning, calling relevant preparation, public presentation wages systems, greater chances for higher functions, occupation satisfaction, trust and committedness to heighten employee committedness and satisfaction. Bacardi-Martini is a celebrated and reputable drinks maker with the strongest success rates with respect to the study conducted by ‘The Sunday Times 100 Best Companies to Work For ‘ . One of the chief factors that fuels their success, and continues to drive the company are the productiveness, answerability, creativeness and teamwork. The company readily recognises that its success will merely go on if the staff are committed, loyal and happy in their work. Therefore, Bacardi ‘s staff development attack is taken really earnestly, and they go to guarantee that the household ambiance is used through the operations of the company Examples of these benefits include free hot repasts at the eating house, private wellness attention, life insurance, athleticss installations, helplines and so on. All of these benefits are non merely offered to the employee, but besides the employee ‘s household members or live-in spouses. hypertext transfer protocol: //www.clms.le.ac.uk/publications/workingpapers/working_paper50.pdfDecisionHarmonizing to Gilbreath ( 2008 ) , making strong HRM policies requires making a strong psychological environment in which employees can boom. Such an environment requires carry oning stress audit, supervising the work of the environment, fiting people and work environment and utilizing squads of employees and research workers to analyze the work environment. Gilbreath, B. , ( 2008 ) . This paper has examined the propositions of the SHRM positions of HR patterns and their part to sustainable competitory advantage. The nexus between HR patterns and house public presentation has been established and from a resource-based position One of the primary decisions from this survey It is utile for all administrations to direction their people within a planned and coherent model which reflect the concern scheme. They can guarantee that the assorted facets of people direction are reciprocally reenforcing in developing the public presentation and behaviors necessary to accomplish concern success. There is non individual HRM scheme that will present success in all state of affairss. Administrations need to specify a scheme which is alone to their ain state of affairs in footings of context, ends, and the demands of organizational stakeholders. hypertext transfer protocol: //www.cipd.co.uk/subjects/corpstrtgy/general/strathrm.htm

Luxury Car Market in India Essay

The Luxury goods industry is a very wide industry comprising of products from watches, jewellery, perfumes, expensive wines to yachts, expensive pens, and clothes. Goods for which demand increases more proportionally as compared to income, are known as ‘Luxury goods’, in contrast to a â€Å"necessity goods†, for which demand increases less proportionally to income. Some luxurious goods are bought due to the tag implied of a status symbol, such goods tend to signify the purchasing power of those who buy them. These goods are not always better in quality or appearance than their less expensive substitutes. The main purpose of purchasing these goods is to display the wealth of their owners. The industry is said to be highly cyclical and the driving force behind the growth of this industry is wealth worldwide, while the economic growth and conditions of various regions affect this industry. Jewellery has been part of the Indian civilization since ancient history. They were in fashion since ancient civilizations as Harappa and Mohanjodaro. Made out of almost any material, jewelry is basically adorned to highlight nearly any body part. Be it the traditional jewelry or the latest ones which are increasingly in demand, i. e. the costume & imitation jewelery. There is no dearth when it comes to accentuating the beauty with varied imaginative & stunningly designed jewelry items. This report has focused on luxury product categories & jewellery. The report provides an overview on the size of the market, importance of luxury goods, target market, problems faced and the various driving factors as well as the latest trends. The major global luxury market players have been profiled. STATEMENT OF RESEARCH QUESTION? The Indian gems and jewellery sector is also largely unorganized at present. There are more than 15,000 players across the country in the gold processing industry, of which only about 80 players have a turnover of over $4. 15 million. I want to evaluate the problems faced by the jewellery sector and come up with measures to help make the sector more organized. ?The rise of the middle class population in India is estimated to be around 120-150 million. Keeping this in mind I want to potray the market potential of luxury goods in India. ?India as a Manufacturing Hub for Global Luxury Brands. I want to study and evaluate methods adopted by major countries and conclude the possibility of India being the manufacturing hub for global luxury brands. THEORETICAL RATIONAL The advent of foreign luxury brands is in a way an indicator of the promising India growth story. Looking to reap early mover advantages, these brands have set up shop in our country. The Indian luxury market, currently in its growth stage needs to address key concerns like the lack of adequate retail infrastructure and limited availability of trained workforce for the trade if it wishes to promote luxury retail in the country. The world today is looking at India, and the products coming out of it. Our skills pool speaks of the highest level of craftsmanship and creativity as it has evolved and been refined by many generations that carry on the trade. India is also well poised to be an outsourcing destination for foreign luxury brands. The obvious benefits that India has to offer such as low labour costs, superiority of fabrics and customization, gives it an advantage over other mass producing countries. To achieve the objective of promoting indigenous brands and positioning India as a future manufacturing hub for luxury goods, consolidation in the industry is imperative. The need of the hour is for the industry players to create a sophisticated business model supported by financial and legal footings, and for the government to develop the requisite infrastructure. India’s luxury sector has gained significant speed. It has the potential and resources, to outshine other developing economies. Thus the route is chalked out and the objective is known. If the road can be cleared of challenges and impediments, luxury retailing in India will have a smooth drive ahead. THE EXPECTED IMPLICATIONS OF THE RESEARCH PROJECT FOR ORGANIZATIONS My research on luxury goods and jewellery is innovative because it brings together analysis of national discourses about Indian market with a study of the practices and choices of the Indian government and the luxury goods and jewellery sector. I believe this research can be helpful to the nation, development agencies, and indigenous organizations. I am particularly committed to sharing the results of my analysis with the Jewellers Association in India and hope that my work will not just be an extraction of truths, but will give them information with which they can help make the sector more organized. PRELIMINARY LITERATURE REVIEW Attempting to break into markets overseas is generally more challenging than trying to expand into new domestic markets. Globalization is the process of social, political, economic, cultural and technological integration among countries around the world. (Hodgetts / Luthans / Doh, 2006:pg. 7). Evidence of growth is seen by increased levels of trade, capital flows and migrations; a lot of changes in the environment have taken place. India is the world’s second most populous country; it has traditionally had more than its share of political and economic problems. The per capita GDP remains low, but the recent environmental trends have boosted thus helping to bolster a large middle and upper- class market for goods in the luxury and jwellery industry. The industry is dominated by family jewellers, who constitute nearly 96% of the market. Organised players such as Tata with its Tanishq brand, have, however, been growing steadily carving a 4% market share. As India’s jewellery market matures, it is expected to get more organised and the share of family jewellers is expected to decline. There are more than 6,000 players in domestic diamond processing industry. The average gestation period for setting up a diamond cutting and polishing unit is 15 months. The low gestation period, coupled with low capital cost allows easy entry into the sector. This has led to the industry being largely characterised by a large number of small scale players. However, just as in the case of jewellery, the share of the organised sector has increased significantly in recent years due to an increase in demand for better and finer quality of finished goods. India Gems and Jewellery Industry – Highlights Jewellery market size – $13 billion Diamond jewellery – $1. 2 billion Gold jewellery market growth year on year – 15% Diamond jewellery market growth – 27% (By bharatbook. com Dated: Jul 24, 2008). According to market reports, around 6- 7 million Indians can afford to buy luxury goods but hesitate to do so since they are unfamiliar with brands and products. With a growing millionaire base in India, the luxury market is growing annually at around 35% CAGR (The Economic Times: August 10, 2008) If India keeps the last three years average growth at 9%, the income levels of consumers is expected to almost triple by 2025. By 2025, it is estimated that India will become the fifth largest consumer market, rising from 12th largest today. High disposable income and a largely young population will drive consumption patterns upwards. With a huge youth populace below 25 years and having a 17% share of the world working population, India presents a huge market for brands across the spectrum. It is estimated that 52% of luxury customers are in the age bracket of 25-34years old. By 2033, the active age group 25-45 years is expected to be around one third of the population. With the average age of potential luxury consumers decreasing, the country is a goldmine waiting to be tapped. Given the core strengths of the manufacturing sector, India can well become a manufacturing hub for global luxury brands. Already brands like Louis Vuitton and Frette are looking at India as a manufacturing base for their products, but there are others who simply source their requirements from India. It is estimated that the manufacturing of luxury items in India can grow to US $500 million13. This manufacturing capability if harnessed properly can propel India as one of the leading destinations for manufacture. The cost advantages, particularly in labour intensive sectors like leather and accessories add to the advantage of the country. Luxury in India To be successful in India, it is both necessary to gauge the financial potential as well as the mindset of the Indian luxury consumer. This will help in bringing forth the right product offerings to the Indian consumer as well as targeting them better. Qualitative Insights 1. According to a study by American Express, ‘Inside the Affluent Space’, the mindset of the Indian consumer is a desire to prove that â€Å"I’ve Made It†. This can be related to the luxury categorization which is based on the fact that luxury is seen as a reward, both for achievements in life as well as showcasing these achievements to others. 2. The Luxury Marketing Council Worldwide has established a chapter in India, with the aim of promoting luxury in India. Their task will also be to build synergy between various luxury brands interested in India by way of sharing of consumer insights as well as best practices. 3. Even the Asian region is not uniform in its preference for luxury in terms of need fulfilment. Therefore, it becomes important to delineate the needs of the Indian consumer from the other Asian regions to target them better. This agenda gains importance because many Indians look at acquiring luxury from places such as Hong Kong, Tokya, China etc. Eg. It is interesting to note that Singapore consumers are more of connoisseurs compared to Hong Kong consumers who want Talk-Value from their luxury goods. 4. Hindustan Times has been at the forefront of driving the luxury revolution in India by organizing two Indian Luxury Conferences in the last 4 years. To add to it, it also brings out a monthly supplement of luxury goods available in India, thereby creating awareness for the luxury brands. Quantitative Insights. 1. As far as quantitative estimates are concerned, there will be 135,000 millionaires (in US dollar terms) in India by 2009. 2. The affluent market is set to grow at a rate of 13% in India, and by 2009, there will be approximately 1. 1 million affluents here. 3. The wealth potential of India’s affluents was to the tune of US$ 203 billion as of 2005. HYPOTHESES Keeping my literature review in mind my hypotheses would contain: Aim †¢The aim of this research is to study the different entry strategies and analyse which strategy is the most appropriate for luxury goods and jewellery in India. Objectives †¢Develop a case study on Indias luxury goods and jewellery industry and its progress to date and to seek secondary information that relates to entry strategies in the luxury goods and jewellery business. †¢Study the luxury goods and jewellery industry environment and Indias modifications. DATA SOURCES AND THE JUSTIFICATION FOR THE CHOICE Secondary Data Source The secondary data source would be documentary data: books, electronic media, and articles published in journals and newspapers which would help to answer the research question. Primary Data Source. To validate the finding of the research, interviews will be taken from the people who are in the jewelry and luxury goods industry. Semi structured interviews will help in putting across our research question and also listening on the topic area which interest the interviewee. Questionnaires data under this would help me to evaluate the general perceptions. Sample Size of primary Data Large qualitative methodology will be adopted for primary data collection. A survey conducted by e-mail questionnaire. A sample size of a few questions will be analyzed and interpreted with an approval from the supervisor. Method of Data Collection The literature search will aim to be comprehensive, but restricted access to primary literature. The collection of primary data will be based on a survey; the number would be restricted due to the restrictions of time to complete the project and resources to support it. I intend to collect data from luxury goods and jewellry industrialists who include manufacturers, exporters, traders, agents, lecturers, and students through questionnaire. Surveys and questionnaires will be administered on paper, in different formats. All may take place in person, or by mail, over the phone or via Internet/ Email. Data Analysis Both qualitative and quantitative techniques will be used in this research. The data obtained from the questionnaire will be analysed using quantitative technique. An interview and data which is collect from secondary source will be analysed qualitatively.. Interview data will be transcribed and then analysed qualitatively. Here, qualitative research would be used explore and understand peoples beliefs, experiences and attitudes. And quantitative research would be all the numerical data which would be from the surveys and questionnaires. RESEARCH DESIGN Dissertation Time Plan. MonthActivity December 3rd/4th weekStart thinking about the research ideas and data collection January1st/ 2nd weekLiterature searching and define objectives. January 3rd/4th weekLiterature searching/ writing. Submission of proposal Febuary1st/2nd weekDrafting of literature review/ working on Research Methodology/Conduction Interviews/ Meeting the tutor and taking a feedback February3rd/4th weekChecking literature review/ Analysis of the data collected and linking theories to the case study. July 1st/2nd weekMeeting tutor and check for final revision. July 4th weekSubmission of final draft. METHODOLOGY TO BE EMPLOYED The research for this dissertation would be done using multi-methods this is because different methods can be used for different purposes in this study. The research would have an inductive approach as I would collect data from companies and bring out responses to the research questions. The time horizon would be cross- sectional because this study is of particular trend, and not longitudinal analysis as they are made on observations over a period of time. The data collected would be by multi-methods i. e. qualitative and quantitative. These methods would be used to study the changes in environments. There would be secondary data to analyze the changes within the context of the organization. Details of any ethical considerations and steps taken to meet potential ethical concerns. Luxury goods should not be confused with the moral legitimation of their consumption. Especially if you are yourself a merchant who profits from the trade in luxury goods. Spending money on luxury goods, does good to the poor by inducing them to exert the industry, rather than keeping them idle. Hence creating employment for the poor. This kind of justification takes the issue of motivation for granted, that is, it assumes that people desire to consume luxury goods with a good conscience, thus keeping money in circulation. The following steps can be taken to meet potential ethical concerns: †¢Raising awareness of the code with subsidiarys. †¢Evaluation of the ethical monitoring programme. †¢Further monitoring of additional high risk suppliers from whom the company sources goods †¢ †¢Respect the use of banned substances/chemicals and provide an â€Å"alert service† to the retailers. References Books †¢ Charles W. L. Hill (2003), International Business †¢ Financial Times Management (1999), Mastering Global Business. †¢ George S. Yip (1992), Total Global Strategy. †¢ Gill, J. and Johnson, P. (1997) Research Methods for Managers (2nd edition), London, Paul Chapman. †¢ Harold chee, Rod Harris (1998), Global Market Strategy. †¢ Helen Deresky (2006), International Management, 5th edition: Managing across borders and cultures. †¢Hodgetts, Luthars, Doh (2006), International Mangement: culture, strategy and behaviour(6th edition), America, Mc-Graw-Hill/Irwin. †¢Isobel Doole, Robin Lowe (2004), International Marketing Strategy: analysis development and implementation. †¢GEMSTONES By Ronald F. Balazik †¢Fortune Magazine, 2007 †¢Mintel International Group, 2006 Websites †¢AmCham Shangai, http://www. amchamshanghai. org/AmchamPortal/MCMS/Presentation/Publication/Insig ht/InsightDetail. aspx? Guid=%7BFCCD3DCF-18BB-4705-9C8D-C677B764ACE1%7D †¢The Economist, August 2007 http://www. economist. com/business/displaystory. cfm? story_id=9005244 †¢Seeking Alpha http://seekingalpha. com/article/15478-growth-in-chinas-luxury-goods-market-to-be-fueled-by-2nd-tier-cities †¢http://www. just-style. com/store/product. aspx? ID=53193 †¢http://www. robbreport.com/News/Press-Releases/Robb-Report-Launches-Robb-Report-Global. asp †¢The Economist, August 2007 http://www. economist. com/business/displaystory. cfm? story_id=9005244 †¢International Herald Tribune, 2005 http://www. iht. com/articles/2005/12/04/opinion/rbuy. php †¢Forbes, 2005 http://www. forbes. com/2005/06/22/luxury-wealth-trends-cx_sr_0622luxury. html †¢Wikipedia http://en. wikipedia. org/wiki/Luxury_good †¢Harvard Business School, http://hbswk. hbs. edu/item/4321. html †¢Miami Herald 2007, http://www. miamiherald. com/business/story/271242. html †¢Boston Consulting Group, http://retailindustry.about. com/od/seg_luxury/a/bl_bcg071304_2. htm †¢International Herald Tribune, 2007 http://www. iht. com/articles/2007/01/15/bloomberg/sxlux. php †¢Alf Nucifora, http://www. nucifora. com †¢HNWIs Behaviors and Portfolios Globalize, 2006, Merrill Lynch-Capgemini †¢Harvard Business School, http://hbswk. hbs. edu/item/4321. html †¢The Economist, August 2007 http://www. economist. com/business/displaystory. cfm? story_id=9005244 .†¢The Economist, August 2007 http://www. economist. com/business/displaystory. cfm? story_id=9005244 †¢Cosmetics Design – Europe, 2006 http://www. cosmeticsdesign-europe.com/news/ng. asp? id=65405-luxury-goods-experiences †¢Boston Consulting Group http://retailindustry. about. com/od/seg_luxury/a/bl_bcg071304_2. htm †¢WWD. The Magazine, The Luxury Institute http://www. luxuryinstitute. com/about/news. html †¢Forbes, 2005 http://www. forbes. com/2005/06/22/luxury-wealth-trends-cx_sr_0622luxury. html †¢Wikipedia, http://en. wikipedia. org/wiki/Concierge_medicine †¢Forbes, 2005 http://www. forbes. com/2005/06/22/luxury-wealth-trends-cx_sr_0622luxury. html †¢WWD The Magazine, The Luxury Institute http://www. luxuryinstitute. com/about/news. html †¢The Economist, August 2007. http://www. economist. com/business/displaystory. cfm? story_id=9005244 †¢US Chamber of Commerce, January 24, 2007 http://www. asiapacificms. com/articles/korea_counterfeits/ †¢http://www. iltm. net/en-gb/press/pressreleases680. cfm nation master. com Articles †¢Luxury goods market in India keep its cool – 10 Aug 2008, †¢The Kirk Report Problems With Luxury Goods -TUESDAY, OCTOBER 23,2007 †¢Market for luxury goods: THE CASE OF THE COMIT? – COLBERT By Giacalone, Joseph A Publication: Southern Business Review Date: Fall 2006 2006 †¢Why The Luxury Market Continues To Roar by Alf Nucifora.

Women’s Brains Essay Example

Women’s Brains Essay Example Women’s Brains Paper Women’s Brains Paper Women’s Brains by Stephen Jay Gould discusses how inferior women are to men, based on scientific data. George Eliot, in the prelude of Middlemarch, grieved over the unfulfilled lives of talented women. She wrote in 1872 that the leaders of European anthropometry or measurement of the human body, scientifically measured the inferiority of women. But it was craniometry or measurement of the skull, led by Professor Paul Broca, which got more attention. Broca argued that women had smaller brains than men, therefore could not equal their intelligence. He claimed this is scientific truth since men in modern societies possessed larger brains and that their superiority through time increases. He based this on extensive data that came from autopsies he performed in four Parisian hospitals. For 292 male brains, he calculated an average weight of 1,325 grams; 140 female brains averaged 1,144 grams for a difference of 181 grams, or 14 percent of the male weight. Though he recognized that the difference in brain size could be attributed to greater height of males, he made no effort to measure the effect of size alone and claimed that it cannot account for the entire difference. However, there are those who oppose Broca’s fold. One was Tiedemann, who proposed that the relatively small female brain size depends in part upon their physical inferiority and in part upon their intellectual inferiority. Another defender of women was L. Manouvrier, who claimed that women displayed their talents and diplomas and invoked philosophical authorities. Unfortunately, bad commentaries and sarcasm outnumbered these positive points. Examples of which were theologians asking if women had a soul and scientists ready to refuse them of a human intelligence. In 1873, Broca measured cranial capacities of prehistoric skulls from L’Homme Mort cave and found a difference of only 99.5 cubic centimeters between males and females. According to Topinard, one of Broca’s disciples, the increasing discrepancy through time is attributed to active men, who have all the responsibility and therefore needs more brain, and to the passive woman, whose role is childrearing. But the chief misogynist of Broca’s school was Gustave Le Bon, who claimed that there are a large number of women whose brains are closer in size to the gorillas’ than to most developed male brains. Even psychologists, poets, and novelists recognized that women represent the most inferior forms of human evolution, closer to children and savages than to an adult, civilized man. There may be distinguished women, but they were a minority. Moreover, Le Bon opposed granting women higher education, saying that when this happens, a social revolution will begin and t hat everything that maintains the sacred family ties will vanish. Gould, reexamining Broca’s data, said that his numbers were sound but his interpretations were ill-founded. Broca made conclusions yet he studied only seven male and six female skulls in L’Homme Mort. Furthermore, he did not consider that brain weight decreases with age. Women in his studies were considerably older than men. Using multiple regression, Gould found that at average height and age, a woman’s brain would weigh 1,212 grams, which reduces Broca’s measured difference of 181 grams to113 grams. Moreover, Broca did not also consider degenerative diseases that often entail substantial decrease of brain size. Many of his subjects were elderly women, assumed to have lengthy degenerative disease than men. In addition, Manouvrier argued that when muscular mass and force are used, difference in brain size will be in favor of men. But with â€Å"sexual mass,† women came out slightly ahead in brain size. Therefore, the corrected 113-gram difference is too large since the true figure is close to zero. To understand Broca’s contentions though, one must realize that he had easier access to women’s brains. However, Maria Montessori concluded that women were intellectually superior, but men had prevailed heretofore by dint of physical force. Gould ended the article with George Eliot’s prelude to Middlemarch, saying Eliot appreciated the special tragedy that biological labeling has imposed upon members of disadvantaged groups, women like herself.

Dont Overload Your Readers With Your Message

Dont Overload Your Readers With Your Message Dont Overload Your Readers With Your Message Dont Overload Your Readers With Your Message By Michael Great writing is not only enjoyable, it has something to say there is greatness in the theme. It may not be primarily a moral or a lesson, but something about the story appeals deeply to the heart. I believe that your skill as a writer determines the weight of the message you can communicate. The more skilled you are in handling the basic elements of plot, character, setting, conflict, and point of view, the more ambitious your theme can be, and the deeper the message your reader can take away from it. But as a writer, you may be starting from the other end. Maybe its the theme that motivated you to write in the first place. Maybe you have a message that you want to get across, and youre more sure of it than you are of the plot, character, or setting. Its a message that everyone needs to hear. Do you go ahead with it? Some would say yes, the message is always first. That was the slogan of Ken Anderson Films, an evangelical movie company best known for its 1978 film Pilgrims Progress featuring Liam Neeson in his first starring role. Even as a college student, majoring in theater at the time, I thought something didnt seem right about that slogan. Your message cannot be first Whether you make movies or write books, its not true that the message is always first. When you make a movie, first and foremost, its a movie. When you write a story, first and foremost, its a story. Your grand message will never get across if nobody can stand to read what you wrote. If its too long to finish, if the vocabulary is too complex for ordinary readers, then ordinary readers wont read it. When you compromise your story, you compromise your message. Authors may claim theyre standing up for truth, and that truth sometimes offends. First, they should make sure that whats offensive is the truth and not their writing style. Ultimately, writers only keep the readers whom they dont offend. As a writer, you are responsible for deciding how far to push your readers, deciding how much to say that they may not like. A disturbing theme sometimes makes a book more interesting. But no theme, no matter how great, can compensate for intolerable writing or make it tolerable. Ken Anderson wasnt the first communicator to believe the message is always first. Under a dictatorship, the dictators message is always first. From the 1930s to the 1960s, the approved artistic style in the Soviet Union was called â€Å"socialist realism,† and those who experimented with a different style could have their careers ruined. Any creative people who dealt with forbidden themes or subjects could find themselves in trouble with the police, not just with the critics. Socialist realism was supposed to depict the everyday life of the working people, to promote Soviet ideals. Except that Soviet officials saw morality as either black or white, while real people are complex – not all good, not all bad. In the end, socialist realism didn’t succeed in showing real people living Communist lives, because its characters were not real people. Sometimes when a writer is willing to put his message ahead of good craftsmanship, he writes an allegory, in which each character represents a different character quality and each event teaches a lesson. Ironically, the most successful allegory in Western literature is John Bunyans Pilgrims Progress (the 1678 original, not Ken Andersons version). Bunyan was a preacher he did have something he wanted to say but his book has endured because his characters seem like real people with particular character qualities, rather than character qualities masquerading as real people. Years ago, I thought of an illustration to describe the challenge that everybody faces, particularly a writer, who wants to communicate a message thats important to them. Loading up the truck and driving Suppose youre a military commander who wants to move something to another location. The problem: a ravine, a dry riverbed, between where you are and where you want the material to be. Before you can move your material, you need to prepare the way. How much work will that take? That depends on what you want to move. If you simply want to move an envelope, you can hand it to a messenger who puts the envelope in his pocket, hikes down to the bottom of the ravine and then hikes back up. But if you want to move a ton of armor, you need to spend more time, effort, and resources in preparation. Youll probably need to build the bridge across the ravine. How strong a bridge? That depends on how heavy the load is. Once the bridge is built, the truck is loaded and it begins to drive across that bridge, you will find out if your bridge is strong enough. Writers with important things to say, with a heavy load they want to put on the truck, will need to spend more time preparing the road for their readers. All too often, Ive read books by idealistic writers who havent done the work needed to communicate their message. They try to drive their heavily loaded truck through the ravine before they build a bridge across it. But everyone needs to hear this message! they protest. Then they need to take the time to make sure everyone can hear it. Theres no shame in loading up your truck with no more weight than your abilities as a writer can sustain. If your writing abilities are not yet what they will be, there is no shame in remembering that bridges break. Neil Gaiman had the idea for The Graveyard Book in 1985, but he felt he was not yet a good enough writer. As the years passed, he won Harvey Awards, Locus Awards, Eisner Awards, and Hugo Awards, but he still didnt feel ready to write The Graveyard Book until 2004 (when he decided he might as well get on with it anyway). As a writer, Im learning not to overload my truck without considering whether the bridge Im sending my readers over is strong enough to support such a weighty message. Otherwise my writing can end up like medieval religious art, beautiful perhaps, but literally without perspective. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:70 Idioms with HeartFlier vs. FlyerDealing With A Character's Internal Thoughts

Analysis essay Example | Topics and Well Written Essays - 750 words - 1

Analysis - Essay Example 5. Certain policies of the government that might affect the economy and hence, the market or industry under consideration. One reason why it becomes very important to consider GDP in case of UK is that UK is a developed country. The infrastructure and the high end technology available in UK come at a higher cost than that in the developing countries. The expenditure increases due to non-availability of cheap labor. Thus, to support the ‘relatively’ high manufacturing costs, the GDP should be ‘relatively’ higher so that the profit is not affected. The GDP of UK was severely affected by recession. Though a lot of newspapers reported the rise in GDP by more than 0.4% in the fourth quarter last year, the GDP had dipped by 6% during recession (The Herald 2010). Does that mean that the spending has declined? Not much. The savings ratio has been declining along with the decline in GDP (guardian.co.uk 2010). Hence, the spending of citizens of UK has not been affected much. But another factor to worry about is the increase in VAT (Value Added Tax). To reduce the fiscal deficit, which went up during recession, the UK government has increased Value Added Tax from 15% to 17.5% (Dalong 2009). All confectionery items are VAT-able items. The cost of chocolates will increase. But how much will this affect the consumption of chocolates? To gain popularity in the UK confectionery market, it would be sensible to sell chocolates at a lower profit margin rather than increasing the prices because of the increase in VAT. ‘Cadbury’s’, which enjoyed a share of more than 30% of the UK confectionery market until last year, made the mistake of increasing the price of its ‘Dairy Milk’ bars. This led to a drop in the consumption of Cadbury’s products and their market shares dropped. Thus, it would be sensible to sell chocolates at lower price until the brand gains popularity and recognition and until UK completely recovers from reces sion (tutor2u 2009). The